COMING SOON

Build Successful Products with Amazon's Working Backwards Process

Learn the 3-step process that lets you build better products the Amazon way.

What this course is all about

Building products that people love is hard. But Amazon has a product development process that puts the customer first: it's called "Working Backwards.” It’s centered around the idea that customer needs drive innovation, rather than product or feature ideas. This course will walk you through their 3-step process and show you how to build successful products—the Amazon way.

What you'll learn

✔️ What’s Amazon’s Working Backwards Process.

✔️ What customer-centricity is and why it's so important.

✔️ The three key ideas the Working Backwards Process is centered around.

✔️ The 3-step process: Crafting a press release, crafting the documents and refining the documents using feedback.

✔️ How to develop a customer persona and craft a customer story.

✔️ The elements of a customer persona.

✔️ What makes a great customer story.

✔️ The five questions to answer throughout the Working Backwards Process.

✔️ Amazon’s four core beliefs for creating a culture of innovation.

✔️ The techniques you can use to create a culture of innovation.

Lessons

1

Using Amazon’s Working Backwards Process

Get acquainted with Amazon’s company philosophy, their view on customer-centricity and the fundamental principles of Amazon’s Working Backwards Process.

2

Developing a Customer Persona and Crafting a Customer Story

Learn how to develop a customer persona and craft a customer story that guides your ideation and product development process.

3

Crafting Your Press Release, FAQ and Visuals

Get hands-on with the Working Backwards Process and craft your own working backwards documents just like they do at Amazon.

4

The Cultural Values Powering Amazon's Innovation

Learn the specific cultural values Amazon has used every day to turn themselves into a trillion-dollar company.